Rewa Spa, also known as Rewa Escape—Spa by the Bay, is carving a niche for itself in Mumbai’s bustling wellness scene. Founded by the ambitious Khushboo Shrivastava, this boutique spa, nestled in Mahalaxmi, offers a refreshing alternative to the often exorbitant spa treatments found in five-star hotels, bringing luxury within reach for a wider clientele. In just a year since its inception, Rewa Spa has rapidly gained popularity, boasting a loyal customer base of nearly 2,000 individuals who appreciate its commitment to quality and accessible indulgence.
Shrivastava’s vision for Rewa Spa stems from her keen understanding of both the retail business and the luxury brand market. Observing the spa industry’s impressive growth, she aimed to create a space that marries professional service with accessible pricing. Her background in the luxury fashion industry, having worked with renowned brands like Hugo Boss and Calvin Klein, provided her with invaluable insights into delivering high-quality experiences. This expertise is evident in Rewa Spa’s meticulously curated service menu and its dedication to customer satisfaction.
Rewa Spa distinguishes itself by offering a diverse range of treatments, from essential manicures and pedicures to specialized body massages. Notably, they cater to the fast-paced Mumbai lifestyle with unique dry body massages. These innovative treatments are designed for individuals who are short on time, providing a revitalizing experience without the need for showering afterward, perfectly fitting for those “on the move”. This thoughtful approach to service customization demonstrates Rewa Spa’s understanding of its target demographic and their needs.
Word-of-mouth marketing has been instrumental in Rewa Spa’s rapid growth, a testament to the positive experiences of its clients. To further cultivate customer loyalty, Rewa Spa offers loyalty cards, rewarding repeat customers with complimentary treatments. This focus on building strong customer relationships has contributed significantly to their success in a competitive market. From a humble beginning with its first client generating just Rs 1,290 in revenue, Rewa Spa has impressively scaled to an annual turnover of Rs 60 lakh within a short span of 11 months. Remarkably, the spa achieved operational breakeven in its very first month, reinvesting profits back into the business to fuel further growth.
Rewa Spa’s commitment to excellence has not gone unnoticed. They were honored with “The Brands Academy Service Excellence Award 2012” for the best upcoming day spa in Mumbai. This prestigious award, selected from a pool of 300 spas by BIG Research, underscores Rewa Spa’s dedication to providing exceptional service and solidifying its position as a leading spa destination in Mumbai.
Looking ahead, Khushboo Shrivastava has ambitious plans for Rewa Spa, aiming to expand with 2-3 more boutique locations, including one within Mumbai in the near future. While acknowledging industry challenges such as employee attrition, Shrivastava, with her dedicated team of 12, is focused on sustainable growth and profitability in the coming years. Rewa Spa is not just a spa; it’s a testament to entrepreneurial vision, customer-centric service, and the pursuit of accessible luxury in the heart of Mumbai.