Elase Medical Spas, formerly known as Birch Medical Spas, is a leading medical spa platform committed to providing top-tier cosmetic procedures and exceptional client experiences. Backed by Imperial Capital, Elase is rapidly expanding its footprint across the United States through strategic partnerships and acquisitions. This article explores the recent rebranding of Birch and Amara Med Spa to Elase, as well as the company’s exciting partnership with Images Med Spa.
Elase Medical Spa: Unifying Under a Shared Vision
In March 2024, Birch Medical Spas and AMARA Med Spa rebranded as Elase Medical Spa. This strategic move unites two prominent players in the aesthetics industry under a single brand, leveraging their combined expertise and commitment to client satisfaction. Elase, originally founded in 2004, has been a leading med spa in Utah for two decades. The rebranding signifies a new chapter of growth, focused on delivering cutting-edge technology, clinical results, and setting a new industry standard.
Expanding Reach Through Strategic Partnerships
Elase’s growth strategy includes partnering with leading medical spas nationwide. In 2022, Elase became the inaugural partner of Birch, a medical spa platform backed by Imperial Capital’s investment strategy. Subsequently, in 2023, Birch acquired AMARA, a premier med spa in Northern Florida. The recent partnership with Images Med Spa further solidifies Elase’s position in the industry.
Elase Medical Spa and Images Med Spa Join Forces
Images Med Spa, a premier boutique med spa platform in the Greater Chicago Area, joined the Elase family in 2024. Founded in 2010, Images has grown to seven locations under the leadership of Founder Jeff Glazer. Known for its commitment to empowering clients on their skincare journeys, Images provides a differentiated platform for injectors and aestheticians, attracting top talent in the industry.
This partnership marks Elase’s third platform investment. It underscores Elase’s commitment to reshaping the medical spa landscape by providing partner spas with corporate resources in finance, IT, digital marketing, real estate, and capital for growth. Jeff Glazer will continue to lead Images’ operations, ensuring continued success with the support of the Elase executive team. He stated, “With Elase’s backing, we will be considering additional growth opportunities around the Chicagoland area.”
A Commitment to Excellence in the Med Spa Industry
Stephanie Hu, Chief Executive Officer of Elase, expressed enthusiasm about the partnership, stating, “We are incredibly excited to partner with the entire Images team. Their exceptional reputation, industry-leading talent, ability to expand operations and phenomenal culture make it a truly exceptional business.” Elase is dedicated to empowering its team to deliver memorable experiences for clients, fostering lifetime relationships, and creating a best-in-class environment for medical spa industry leaders.
Elase Medical Spa: A Bright Future
Currently operating 18 locations across Utah, Idaho, Florida, and Illinois, Elase Medical Spa continues to actively expand through new location openings and strategic partnerships. The company’s commitment to premium customer experiences, cutting-edge technology, and a best-in-class team positions Elase as a leader in the rapidly evolving medical spa industry. Elase’s vision is to empower individuals to live their best lives through exceptional aesthetic services and personalized care.
About Elase Medical Spa, Images Med Spa, and Imperial Capital
Elase Medical Spas is a premier medical spa platform focused on delivering exceptional customer experiences and building lasting client relationships. Images Med Spa is a leading med spa platform in the Chicagoland area, committed to empowering clients on their skincare journeys. Imperial Capital is a leading mid-market private equity firm that invests in growth-oriented platforms within the healthcare, business services, and consumer services industries. For more information, visit www.elase.com, www.imagesmedspa.com, and www.imperialcap.com.