Daytona Beach’s iconic Plaza Resort & Spa, located at 600 N. Atlantic Ave., has been acquired by California-based Vienna Capital. This landmark oceanfront hotel and condominium resort boasts a rich history and prime location, making it a significant investment for the future of Daytona Beach. The new owners plan significant upgrades and revitalization efforts.

New Owners Acquire Controlling Stake in Daytona Beach Plaza Resort & Spa

Future Plans for the Daytona Beach Plaza Resort & Spa: A Return to Grandeur

The new owners envision a revitalized Plaza Resort & Spa, aiming to restore it to its former glory. Plans include significant capital improvements focused on enhancing guest amenities. Potential additions include new food and beverage outlets, expanded restaurant options, a lounge, and entertainment venues. While specific details and timelines are yet to be finalized due to the ongoing coronavirus pandemic, the commitment to revitalization is clear. The owners expressed a strong belief in the potential of both the property and the Daytona Beach area.

Investment Strategy and Experience of Vienna Capital

Vienna Capital’s acquisition of the Daytona Beach Plaza Resort & Spa follows their recent purchase of the Stonehedge Hotel & Spa in Tyngsboro, Massachusetts. This demonstrates a focused investment strategy targeting properties with potential for revitalization. The company’s leadership has prior experience as franchise operators of Baymont Inn hotels and a background in commercial real estate projects, including transitional housing in California. While Vienna Capital does not currently have a website, their actions speak to their commitment to property improvement and community revitalization. They plan to retain Boykin Management Co., the current management company, ensuring continuity for employees and condo owners.

Positive Outlook for Daytona Beach Plaza Resort & Spa and the Surrounding Area

The acquisition of the Daytona Beach Plaza Resort & Spa by Vienna Capital is viewed as a positive development for the area. Local experts believe the investment signifies confidence in Daytona Beach’s potential as a tourist destination. The new owners’ ambitious plans to enhance the resort and contribute to the revitalization of Seabreeze Boulevard are welcomed by community leaders. Their vision aligns with the desire to create a vibrant entertainment hub, attracting visitors and boosting the local economy. This renewed focus on the Daytona Beach Plaza Resort & Spa promises a brighter future for this historic landmark.